Home featured Twitter Logo on a laptop screen Featured Marketing Opinion Featured 3 Important truths entrepreneurs need to know about personal branding Daniel Jacobs September 14, 2015 “I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new startup, PublicBeta.” This was the response given by serial entrepreneur, Adii Pienaar , to a Quora question if he should work on his business brand or personal brand . As entrepreneurs, we are faced with a multitude of tasks to handle. Hence you might be wondering: ‘Do I need seriously need another item on my to-do list?’ ‘Why can’t I just focus on my business brand and things will figure itself out?’ ‘How does this fluffy buzzword help my business?’ Or, if you have already realised how personal branding can help your career and business, you might be looking for actionable tips that does not suck up a whole lot of time. In this article, we will cover both sets of questions. But first, let us explore why a personal brand could help you tremendously throughout your entrepreneurial journey. An asset that lasts you a lifetime As entrepreneurs, our greatest ambition is to build a business that last for decades, while positively impacting the future generation. However the