Home topics small-business-resources public-relations News. Media concept. Laptop, tablet pc, phone and newspaper. 3d Opinion PR Public Relations Opinion DIY PR placing small business ahead of the competition Guest Author September 8, 2015 Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising dollars. Morning television, radio shows and newspapers used to rely heavily on big business or celebrities as a voice in their stories but that’s starting to change. Small businesses are becoming PR savvy, however increasingly they’re not employing a Public Relations firm to get publicity for them, they are doing it themselves. From my own personal experience I’ve seen a 200 per cent growth in the number of businesses learning how to generate their own publicity in the last four years, with around 240 business owners last financial year going through our training programs. And it’s working for them. Pip Wynn Owen, a childbirth educator, needed to grow her new business, so to get the word out she started pitching stories to the media after learning the craft. Pip appeared on morning television, in newspapers and on radio after sending out just one media release, connecting her with large audiences she would never have been able to afford to attract if she had to pay to advertise. Tabitha Corser, a drug and alcohol rehabilitation counselor, is enjoying similar publicity success and it’s bringing customers to her Whitehaven Clinic in Perth. Both are now