Luke Buesnel

Luke Buesnel

Luke Buesnel

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How to survive a negative media interview

It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. [Editor’s note: this article is the second in a two-part series by Luke Buesnel… Continue reading How to survive a negative media interview

Luke Buesnel

Luke Buesnel

Author

Strategies to avoid a negative media Interview

It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part… Continue reading Strategies to avoid a negative media Interview

Luke Buesnel

Luke Buesnel

Author

Breaking down the media’s priorities for SMEs

In order to generate mainstream media coverage for your business, you need detailed knowledge of how much priority they’ll give you. The reality is that for small business, it’s limited. Don’t let that dissuade you from getting in contact with a journalist, instead let it inform how you go about it.  Think of the media’s… Continue reading Breaking down the media’s priorities for SMEs

Luke Buesnel

Luke Buesnel

Author

Four steps to building relationships with journalists

Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn,… Continue reading Four steps to building relationships with journalists

Luke Buesnel

Luke Buesnel

Author

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and… Continue reading ‘Old school’ thinking won’t cut it in the age of digital media

Luke Buesnel

Luke Buesnel

Author

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