‘Old school’ thinking won’t cut it in the age of digital media

By Luke Buesnel · 28 January 2016 · Digital

‘Old school’ thinking won’t cut it in the age of digital media

Full details: ‘Old school’ thinking won’t cut it in the age of digital media

See the complete version on Dynamic Business for the full story and insights.

Read the full article →

Summary

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]

Tags: business reputation, Communications, growing a business, growing a client base, Marketing, Marketing Strategy, media, media consultants