Hot Tips
For many SMBs, Christmas is the time to put the business and the marketing of the business on hiatus. But in reality, slowing down the natural momentum of the markets, simply because it’s the holiday season, is a very dangerous attitude.
Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.
You don’t need to be an expert party planner to make your business’ Christmas ‘do’ a successful event, some initial planning will help make life easier when time is of the essence and if budget is a constraint.
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
A good blog is the cornerstone of a strong content marketing strategy but if you’re making these 7 mistakes, you might be wasting your time.
Tomorrow is Melbourne Cup Day here in Australia, and it’s a big deal. The entire nation stops what it’s doing for four minutes to watch this great race, and businesses begin leveraging off this event weeks in advance. So what can organisations learn from the Cup? Here are 5 key lessons.
Any employee who has been working in a company for even a few weeks will form opinions about the competency and daily workplace behaviour of their manager – and this opinion will have a very significant impact on the level of engagement, motivation and commitment of that employee.
Has our 24/7 addiction to connectivity across LCD/retina display screens, be them iPhones, tablets or PCs made the intimacy of face to face human connections obsolete?
Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
If you use cloud accounting, no doubt you’re keen to ensure the safety of your business’ confidential accounting information. This is how to ensure your valuable data is covered from all angles.
If you’re a business owner or manager you have the responsibility of providing a safe working environment for your staff. Your building should have adequate life safety equipment in place that is ready to be used in the case of an emergency.
Consumers are shifting where they spend their time in the digital space and are demanding information, conversation and engagement like never before – so it only makes sense that brands should follow this trend. Here’s how a well-known baker is adapting its strategy to incorporate social media.
For the last 15 years, the retail technology landscape resembled a minefield and it still does, but the mines have become more sophisticated. Disparity of costs, features and opinions make technology procurement a daunting and dangerous task for retail business managers.
One of the biggest decisions any small business owner faces is choosing which institution will handle their business banking requirements. If you’re struggling to make this decision, consider these 8 important aspects.
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
In today’s increasingly digital economy, it’s more than just a good idea to sell your products and services online. But if eCommerce remains a bit of an unknown entity to you, here are 5 tips for how to get started online.
Ensuring that your office is a pleasant place to be for you and your staff will ensure that productivity increases and staff morale is solid. Here are 3 ideas any small business can implement, today.
Admit it, we all have those days when it’s a struggle to focus on the task at hand, and you feel like you spend all day trying to switch between tasks and end up achieving nothing. If you need a little help with keeping on track, these 3 tools are for you.
With the increasing popularity of free services like DropBox and YouSendIt, do you really know where your shared business files are going or who has access to them? Here are some important safety considerations for every small business owner.
