Kendra Teasdale

1 story

Kendra Teasdale is the group marketing manager at Bakers Delight. Bakers Delight, Australia’s most successful bakery franchise was established in 1980 as a single bakery on Glenferrie Road in Hawthorn, Melbourne. An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2 million regular customers per week throughout Australia, New Zealand, and Canada. Bakers Delight has been a major corporate partner of Breast Cancer Network Australia for eleven years, raising almost $5.5 million within this time. Through its bakery network, the company donates approximately $143 million in bread to charities each year.

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Bakers learn to get social

Consumers are shifting where they spend their time in the digital space and are demanding information, conversation and engagement like never before – so it only makes sense that brands should follow this trend. Here’s how a well-known baker is adapting its strategy to incorporate social media.

Kendra Teasdale · 2 min