Tag: PR

Want to learn how to get the ear of the press? Learn how at Sydney Business Month’s Pitch To Media event next month, featuring Dynamic Business’ own associate editor Rhiannon Sawyer.

You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.

A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.

Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.

You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.

They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?

Handwritten thank you cards may seem like a relic from your grandmother’s era but they are still alive and well today and if used effectively, can even be a great boost to your business.

When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.

Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.