Mastering the PR pitch follow-up
By Jules Brooke · 27 August 2012 · Hot Tips
By Jules Brooke · 27 August 2012 · Hot Tips
You've pitched your story, but what happens next? Mastering the follow-up is crucial to securing media coverage, but getting it wrong can be disastrous. Discover the surprising strategies to follow up without alienating journalists and editors.
You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.
Tags: DIY PR, Marketing, Marketing Mix, PR, PR brief, PR on a budget, PR pitch follow-up, PR strategies