Tag: Marketing

With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.

It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.

If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.

SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.

Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here’s how.

We’re at the beginning of another financial year, which is the perfect time to work on your business. Whether you had a marketing plan last financial year or not, here are seven ways to get a head start for the next 12 months.

High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.

Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.

Some of the most successful and creative businesses in the world, like Google and Walt Disney, understand the value in nurturing employee skills and allowing them to find their own voice. Do this in your business, and you’ll be leaps and bounds ahead of the competition.

Yes, it terrifies many of us, but for a business owner, improving public speaking skills can be a real asset. It all starts with knowing your audience, making a connection, telling a story and involves plenty of practice.