Tag: Marketing

A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.

Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.

While structure, design and content are all essential elements within your email, they’re most powerful when used to complement and enhance the most important element – your call to action (CTA). Here’s how to create a killer CTA for your eMarketing.

Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.

Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.

When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.

Master these five ideas, and you will be well on your way to becoming a master marketer.

When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.

In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.