Tag: Marketing

Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.

Some of the most successful and creative businesses in the world, like Google and Walt Disney, understand the value in nurturing employee skills and allowing them to find their own voice. Do this in your business, and you’ll be leaps and bounds ahead of the competition.

Yes, it terrifies many of us, but for a business owner, improving public speaking skills can be a real asset. It all starts with knowing your audience, making a connection, telling a story and involves plenty of practice.

Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.

A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.

Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.

While structure, design and content are all essential elements within your email, they’re most powerful when used to complement and enhance the most important element – your call to action (CTA). Here’s how to create a killer CTA for your eMarketing.

Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.

Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.

When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.