Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
For years, bakeries have created space for icers to show off their frosting prowess in front of customers in hopes of selling more cakes. But you don’t have to be in the food business to amp up the interactivity with prospective buyers.
“We live in such an age of disassociation, with most of our customer experience ending up being with a call center in Mumbai,” says Stanton Kawer, CEO of Blue Chip Marketing Worldwide, a Chicago agency that specializes in retail branding. One way to build a relationship with your product, service or the people behind it is to show customers how things get done.
Here are five different businesses that can attest to the benefits of letting customers watch their employees work:
Car Mechanics
Auto-repair shops have traditionally been among the biggest targets for customer complaints. But one Scottsdale, Ariz.-based company believes it has solved the problem of consumer trust. Honest-1 Auto Care, a chain of 26 auto-repair and maintenance shops, lets customers watch through a lobby window as their cars are being repaired.
…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com
