Does your brand behave badly enough?
By Michael Neaylon · 28 May 2012 · Locked
By Michael Neaylon · 28 May 2012 · Locked
In a market where boldness is key, being too polite might be the ultimate business killer. Read on to discover the surprising truth about the dangers of playing it safe.
Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.
Tags: bad branding, bland branding, Blogs, Brand, Branding, building a strong brand, business blogs, business brand