Tag: Content

Content is king! Creating and circulating valuable content can bring enormous benefits.

There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.

The internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale.

As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.

Charles Pludthura blogs about the key role content plays in any successful digital campaign.

“Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”

The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.

According to a recent global survey, online search has become a pivotal part of the consumer decision-making process, with 75 percent of search engine users not going past the first page of online listings when making a purchasing decision.

Your customers are online and they’re searching for your brand and your latest advertising campaign. So how do you respond? Will Easton from Google Australia shares a few ideas to get you started:

SMEs needs to wake up and start looking at how they are allocating their online budgets and start thinking smarter about their web design projects starting with your choice of content management system (CMS).