Author at Dynamic Business
Your customers are online and they’re searching for your brand and your latest advertising campaign. So how do you respond? Will Easton from Google Australia shares a few ideas to get you started:
Chris Anderson’s 2004 article The Long Tail saw a new economic model born out of this global marketplace. His catchphrase redefined traditional understandings of a sustainable business and reshaped the way entrepreneurs assess their ‘addressable market’.
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