Tag: Blogs

Gina Lofaro looks at what makes an email marketing a success.

“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”

Ian Daniel blogs about the OH&S considerations managers of a mobile workforce need to be aware of.

“Over recent years, responsibility for fleet safety has shifted from drivers to organisations and even individual managers – making this a growing issue for Australian businesses.”

Julian Smith blogs about how the online marketplace is impacting the take-up of new technology.

“Consumers are more receptive to purchasing low risk, inexpensive items online (such as music or e-books), and it will take time for people to become comfortable with the notion of buying expensive products..”

Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand.

“The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”

Brad Callaughan blogs about creating a positive work environment for the benefit of your business.

“Your business is only as successful as its staff, therefore, it is of utmost importance that you develop a positive work culture in your business.”

Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.

“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”

Catriona Pollard blogs about ensuring your customers know about your social media presence.

“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”

Lady Danielle Di-Masi blogs about treating every meeting as important, even “informal” ones over coffee.

“Always remember you are your client’s experience of the company, you are the service and the product. How you act in your meetings, any meeting no matter how informal you may think it is, influences the way they perceive you and your company as a firm and its value.”

Charles Pludthura blogs about the difference CRM tools can make to a business’ current situation.

“Think about CRM tools and how they can improve upon the current situation. What is that worth to a buyer – in terms that really matter – Increasing Revenue, Avoiding Costs or Improving Service?”

Roger Woodend delivers 10 tips for setting up an effective and targeted mobile strategy.

“It’s important to ensure that mobile is capitalised on in order to secure sales in the short-term, while building long-term loyalty and customer engagement.”