A look at the online marketplace

By Julian Smith · 4 November 2011 · Locked

A look at the online marketplace

The Future of Buying Online: What's Next?

As online shopping becomes the norm, are we ready to take the next step and buy big-ticket items online? Discover the surprising impact of the online marketplace on our tech-savvy habits.

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Summary

Julian Smith blogs about how the online marketplace is impacting the take-up of new technology. “Consumers are more receptive to purchasing low risk, inexpensive items online (such as music or e-books), and it will take time for people to become comfortable with the notion of buying expensive products..”

Tags: Australian online shopping, Blogs, business blogs, Julian Smith, MYOB, online marketplace, online shopping, technology adoption