Qantas strikes another blow to brand Australia

By Rebecca Wilson · 2 November 2011 · Locked

Qantas strikes another blow to brand Australia

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Summary

Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand. “The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”

Tags: Alan Joyce, Blogs, business blogs, Fair Work Australia, Qantas, Qantas brand, Qantas flights, Qantas grounding