Tag: Blog

The list reads the same: sleepless nights, hairpin emotional trigger, eating or drinking too much (or not enough). The only difference, is that it’s your business partner.

There are a dozen cafes within one block of the office and I’ve tried them all. So what drives my customer loyalty? What is it about this one place that has won me over?

It’s been one of those weeks where I’ve noticed a theme, and this week it has undoubtedly been ‘failure’.

Blogs are a great way of promoting your business – but only if people see them.

The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.

Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?

Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.

“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”

Hamish Anderson offers up some easy ways to lessen the amount of spam your business receives.

“…stopping spam takes more than luck; it takes vigilance, common sense, a team who follow your IT policy and a solution you can depend on.”

Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.

Jennifer Bishop of LinkedIn blogs about how to get the most out of LinkedIn and determine your return on investment.

“This is a “networking activity”, not a transactional sale in a retail store. The question is not; Why are you wasting my time? – but more – Why aren’t you defining your target market appropriately and implementing an appropriate sales cycle plan?”