Hamish Anderson

Hamish Anderson

Hamish Anderson

13 Posts

Hamish Anderson is a passionate, technology-centric marketer, who has actively sought to challenge the status quo and to improve business outcomes through the application of well executed strategy. Hamish aims to aid brands integrate their marketing campaigns and to generate robust ROI. Hamish has worked with a number of brands over the years including Merck Sharp & Dohme, Mercedes Benz, Foxtel,  Cure Cancer Australia and digital security firm EnBox. Hamish can be found tweeting @reach_hamish, or at a good restaurant or bar with a plate of good food and a glass of great red. 

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Why employee engagement is good for business

The cost to the Australian Economy of employees who are not engaged by their work is estimated to be $42.1 billion a year. This is pretty staggering isn’t it? What it goes to show is that staff are the linchpin to most, if not all, businesses.

Hamish Anderson

Hamish Anderson

Author

How to make your marketing count

Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.

Hamish Anderson

Hamish Anderson

Author

Secure your business data in five easy steps

To many, the concept of data security involves a few key things – strong passwords, encrypted data and firewall protection – but these are really only the tip of the iceberg and there are a number of other important considerations you should give to protecting your network data, which is the lifeblood of your company.

Hamish Anderson

Hamish Anderson

Author

Why a trusted source cannot always be trusted

Staying out of trouble online and protecting your personal details should be pretty easy right? Not anymore. Hamish Anderson blogs about how easy it is to be duped by online scams that appear to come from trusted and recognisable sources.

Hamish Anderson

Hamish Anderson

Author

Gartner predictions and your business security

Earlier this month, international research firm Gartner released its IT predictions for 2012. Its 11 predictions make for compelling reading. From its perspective it sees 2012 and beyond as moving towards a loss of centralised IT control and an upward trend towards consumerisation of the cloud.

Hamish Anderson

Hamish Anderson

Author