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Why employee engagement is good for business
The cost to the Australian Economy of employees who are not engaged by their work is estimated to be $42.1 billion a year. This is pretty staggering isn’t it? What it goes to show is that staff are the linchpin to most, if not all, businesses.
How to make your marketing count
Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.
Secure your business data in five easy steps
To many, the concept of data security involves a few key things – strong passwords, encrypted data and firewall protection – but these are really only the tip of the iceberg and there are a number of other important considerations you should give to protecting your network data, which is the lifeblood of your company.
Why a trusted source cannot always be trusted
Staying out of trouble online and protecting your personal details should be pretty easy right? Not anymore. Hamish Anderson blogs about how easy it is to be duped by online scams that appear to come from trusted and recognisable sources.
Gartner predictions and your business security
Earlier this month, international research firm Gartner released its IT predictions for 2012. Its 11 predictions make for compelling reading. From its perspective it sees 2012 and beyond as moving towards a loss of centralised IT control and an upward trend towards consumerisation of the cloud.