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In tough economic times, small businesses are often the first to go under, and with the recent financial crisis, many have struggled to survive.There is a fine line between failure and success; one that small businesses have to tread very carefully. So why do small businesses fail and how can you avoid the same fate?
When it comes to email marketing, every second counts. On average, it takes someone a third of a second to decide whether they are going to open an email and three seconds to see if there is something of interest. Business owners start to think that they need to pull out every trick in the book to keep customers.
Designer Chrissy Leighton has been touched by breast cancer not once, but twice. But her story is an inspiring one of hope and business success. Here she explains how she turned bad news into business success.
Buying a franchise can be tricky, which is why is is important to do your homework. There are many factors to consider before diving in. If you are serious about buying a franchise, make sure you arm yourself with all the facts before making your decision.
From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work?
With our economy on the upswing, it’s a great time to get into franchising, as this is when small businesses thrive and consumer spend is back on track. Franchising has proven to be a secure option in an uncertain economy, but it is important to invest in the right franchise system. It is not a decision to be taken lightly by any means. Prospective franchisees should do their homework and take time to find a system that suits their skills and needs as well as ensuring the business is robust and can stand the test of time.
Even the most successful businesspeople may find selling themselves to a prospective employer both uncomfortable and daunting. However, if you follow the below guidelines of: getting back to basics, putting the work into networking, following up and not giving up, then you will be on your way to your next great job.
With over three quarters of Australian online adults using now social technologies, it is clear that businesses have to shift the way they communicate their message to their audience.
When it comes to purchasing a printer or Multifunction Printer (MFP), asking the right questions and understanding the real Total Cost of Ownership (TCO) has the potential to save businesses thousands of dollars over the life of the device, while also minimising the impact on the environment.
With the economic slowdown and the worst global recession dominating headlines, it’s easy to get caught up in the hype. However, market disruption normally presents great opportunities to reposition your business for the upswing. Now is the time to get back to basics. Step one? Finance.
In the financial crisis, many employees being made redundant are using their leaving packages to fund business purchases, with little business experience. There are ten questions every business buyer must ask themselves before jumping in.
Having a website today is an essential part of doing business. If you haven’t already, it’s time to make your presence felt online.
Even small towns have chambers of commerce, but what exactly do these organisations do and how can they assist your business?
Most of you probably believe that using your body to win sales is unprofessional. Well it’s not. In fact it is underrated and underused.
When it comes to choosing the right bank for your business, you are entering into a long-term relationship that will be critical to your growth and development. Whether you are starting up a business or looking at switching banks, there are important matters to consider, questions to ask and products to research before you select your business bank.
We’ve reached the final part in the five part series on creative marketing strategies for your business in a downturn. We have covered it all. Only thing left to do? Put your ideas into action. Find out how being creative saved one business $500,000.
This is part four of the five part series on creative marketing strategies for your business in a downturn. So you know how to double your exposure with half the budget and the power of selling packages. Now it’s time to learn the secrets of powerful copywriting.
This is part three of the five part series on creative marketing strategies for your business in a downturn. You know the basics of marketing and how to double your exposure with half the budget. Now it’s time to learn the value of selling packages.
This is part two of the five part series on creative marketing strategies for your business in a downturn. You know the basics of marketing. Now it’s time to learn how to double your exposure with half the marketing budget.
This is the first in a five part series on creative marketing strategies for your business in a downturn. To begin we need to first understand what the term ‘marketing’ really means.
