Marketing

As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.

Creating an e-Marketing campaign is simple and painless, and if used responsibly and effectively it can launch your company towards growth and success.

Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.

With the digital realm now dominating consumer and corporate affairs, more SMEs are ditching traditional business plans in favour of tech savvy flexible strategies that account for rapid technological change.

40 percent of Australian businesses are successfully winning new customers through social networking activity, according to a new global survey from Regus, with over two-thirds reporting that marketing campaigns are less effective if they don’t feature a social media component.

Is it possible to train people to be effective salespeople or do we have to look for the naturals? What does it take to be an elite sales performer and can anyone learn how to sell well?

Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.

If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.

Dynamic Business talks to five of the biggest daily deal companies about what group buying could do for your business. But don’t take their word for it! We also checked in with their clients.

Small businesses can now access a new free computer-based information tool – the latest addition to the Australian Government’s extensive range of assistance and resources for small businesses.

A new study released by ExactTarget and CoTweet found the top reason for ‘un-liking’ a brand on Facebook was too many posts with 44 per cent of U.S consumers agreeing to ‘un-like’ a page if the company posted too frequently. The study also found 38 per cent of consumers would ‘un-like’ a brand if the […]

Alycia Edgar of Bookzkeeper blogs about those stressful moments in an entrepreneur’s career and how to cope.

“Get out of your environment. Sometimes just getting out of your office, factory, shop etc can be just what your mind needs to solve your problem.”

Rick Mapperson of Rick Mapperson & Associates blogs about the importance of personal branding.

“Let people know who you are, what you do and WHY they should do business with you. People need a reason to contact you. What are your unique selling points?”

Arndria Seymour blogs about how to engage Generation Y through learning and development.

“Generation Y are the ‘connect me to everything’ learners. The ability to give them connection and meaning, search and explore or make it fun/entertain me is how they learn best.”

Australian job seekers continue to go online to search for jobs, but many are growing nervous about the potential career fallout from personal content on social networking sites, according to the latest survey results from global workforce solutions leader, Kelly Services.

Almost 40 per cent of Australian small businesses don’t have a website in today’s digital era.

According to new research released today by Sensis, when it comes to digital marketing, many SMEs are at risk of falling behind their larger competitors.

Along with the changes in technology, hospitality and social trends, the business and corporate events industry has experienced huge shifts. With 10 years at the helm, Amy Merriman, Managing Director of event organising firm Event Planet, stops to reflect on the ever-moving world that is events. Amy’s trends to watch: It’s all about you! Events […]

While the marketing industry might be debating whether platforms like Facebook are pushing email marketing out of the picture, there is still a place for well constructed and targeted emails in businesses’ 2011 marketing plans.

The extreme dieters on TV hit The Biggest Loser aren’t the only winners this week with Australia’s fitness industry cashing in on our addiction to the reality TV weight loss phenomenon. According to business information analysts IBISWorld, the Biggest Loser has become an ongoing advertisement for fitness products and services, normalising the use of personal […]

Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]