The risk of being anonymous

By Rick Mapperson · 13 May 2011 · Locked

The risk of being anonymous

The Dark Side of Anonymity: What You Don't Know Could Hurt You

In a world where anonymity is increasingly prevalent, one expert warns that hiding in plain sight can have devastating consequences. Read on to discover the shocking truth about the risks of being unknown.

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Summary

Rick Mapperson of Rick Mapperson & Associates blogs about the importance of personal branding. “Let people know who you are, what you do and WHY they should do business with you. People need a reason to contact you. What are your unique selling points?”

Tags: Entrepreneur, Management, Personal Brand, small business advice, Start Ups