Marketing

The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.

In today’s competitive world, the biggest competitive advantage any small business can have is that people know about you – who you are and what you do.

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

Australia’s small and medium-sized enterprises (SMEs) are unable to realise the full potential of the cloud due to internet speeds and costs.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Sponsored by StarTrack The StarTrack Online Retail Industry Awards (StarTrack ORIAS) are designed to honour Australia’s most innovative online retailers who set new standards of excellence. The inaugural People’s Choice Award will recognise excellence in the e-commerce industry by giving every online retailer the chance to stand out and claim the title of ‘Australia’s favourite […]

The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.

What if your website was actually harming your credibility, and causing customers to doubt your trustworthiness and reliability?

Constant reinvention across all industries and sectors characterises the way business is being run in the digiworld. Those with bigger capabilities are winning.

While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.

Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?

While the eCommerce boom shows no signs of slowing down, it’s important that businesses understand the importance of a legal infrastructure behind their website.

Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.

While it might seem like a fantasy, there are ways you can grow your business without wasting too much of your valuable time. Here are five marketing tips every small business can use…

Hosting a networking event is not only a way to promote your own business or brand but it is also a method of connecting with others and building potential partnerships for the future.

While the digital landscape is certainly getting more and more confusing, order can be bought to this wild west, and you don’t necessarily need to be an expert to get on top of it all.

A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.

Facebook has released their first app to help businesses manage advertising on the social media service.