Home topics small-business-resources sales-and-marketing Editor's Choice Marketing Opinion Editor's Choice A proven formula to achieve maximum ROI on your next video Guest Author March 31, 2015 Statistics prove that video is a very effective communication tool when the message resonates with your audience. Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI? Would you like to be 100% certain that the next video you make is going to make you the most money possible? Absolutely! Whether you are thinking about your first ever video or your next one, the following formula is going to provide you with an easy method to determine which video is the best one for you to make next. If you just take a stab in the dark at your next video, without implementing the formula, you will be wasting a golden opportunity. The Formula is simple: Goal + Resources = Maximum Impact Video What is your goal? Your goal is what you want to achieve with the video. By starting with this question, you are starting with the end in mind. When you become very clear and precise about what your preferred outcome is, then everything else will fall into place. You have to work backwards to go forwards. It’s pretty easy to work out your video goal. All you need to do is to carefully look at your business and work out where your biggest challenge lies. This is the area that is in most