Home topics small-business-resources sales-and-marketing Editor's Choice Marketing Opinion Editor's Choice Old-school marketing can still do wonders for you Guest Author April 7, 2015 We live in an informational age where computers and the internet are becoming more and more important in pretty much every aspect of our lives. This is true for business as well and if you happen to be a small business owner, you have probably heard a lot about the ways in which you can use the web to promote your business, as well as your brand. In fact, most of the stuff that you can read about small business marketing these days has to do with online marketing and the “death” of traditional marketing. Well, while it is true that online marketing is a great leveler and a great opportunity for small business owners, the fact remains that traditional, old-school marketing can still do wonders for you. Local Media is Still Strong Local media were one of the first to suffer with the advent of online marketing and it is not difficult to see why. When compared with online marketing, placing advertisements in local newspaper or TV, or even radio has become less attractive. That being said, local media are still the main source of information for a very large number of people. Also, these are local people who will most likely be your target market. Finally, you need to understand that a number of people still do not trust the web when it comes to