Sales and advertising

2014 is set to be a big year for the digital signage and augmented reality industry in Australia. Digital signage is the using of screens in stores to deliver marketing messages and improved shopping experiences to consumers, while augmented reality apps are increasingly being used in conjunction with catalogues or magazines to unlock extra video […]

Unlocking exactly what retailers can do in order to elicit higher premiums from shoppers is not a secret. In fact, it’s quite simple.

New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.

If you’re still not convinced about the impact a mobile app or online shopping platform can have on your business, a new report on Australia’s spending habits may give you that extra push.

Retailers who require their staff to buy and wear their brand’s product have been issued a warning by the workplace watchdog.

Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research.

Many small businesses aren’t making the most of local advertising opportunities. Here are a few tips to help you think local.

We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.

You see a glimmer in their eyes, a smile sinking into their cheeks and hear the curiosity in their voice. No, we don’t mean THAT kind of intimacy.

From diet pills to penis enlargement pumps, fraudulent products are rife in the online market. Con artists are increasingly taking advantage of people’s body image insecurities for financial gain, but who’s to blame?

Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.

When the economy and sales are down, entrepreneurs tend to increase the number of products, services and offers they put out there, hoping that more choice will lead to more opportunities to close sales.

Although customer service standards remain below par in Australia, consumers have rated small businesses better than big organisations at delivering a positive customer experience.

Everyone in a business is responsible for selling some aspect of it, responsibility doesn’t just lie with the sales team. This is why business owners must ensure every employee has access to the resources and skills needed to boost bottom line results.