Why retailers need to cut the bullsh*t

By Adrian Wakeham · 17 February 2022 · Retail

Why retailers need to cut the bullsh*t

The truth behind retailers' altruistic claims

Retailers are being called out for their insincere promises. But what happens when authenticity meets profit-driven motives?

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Summary

Retailers must be genuine in their altruistic claims — or accept the fact that they are profit-driven, writes Adrian Wakeham of SmartOSC.