Sales and advertising

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

It’s in the gift ideas. It’s not like buying for your best friend or partner when you know exactly what makes them tick; corporate gift giving involves guidelines and definite dos and don’ts.

By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising.

it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.

While many have been understandably dreading an ad-filled change to their binge watching, the end of civilisation is not yet here.

The time it took you to read this sentence is roughly the length of the average consumer attention span. That’s right, the average human attention span has been clocked at eight seconds.

Mid-size businesses are stereotypically considered to be stuck in a bit of a no-man’s land when it comes to marketing.

For most business owners, spending money on advertising seems as risky as gambling, like money put into a slot machine with nothing positive to show for it.

The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.

As tempting as it may at times be to simply ignore people who constantly complain or over react, the only way to overcome the issue is to tackle it head on.

Recomazing has focused on the advocacy elements of social media to create a network for people to share and make business recommendations to their contacts.

The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.

Retail turnover saw another small rise in March, up 0.3 per cent following a 0.7 per cent climb in February 2015.

The Australian Competition and Consumer Commission has fined NIB Health Funds $10,200 for misleading advertising about the waiting period for “Extras” cover.

Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.

Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

Those businesses with Facebook Pages could be seeing less referral traffic and a dwindling post reach thanks to new updates implemented by the social media service.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Music streaming giant Spotify has announced Playlist Targeting, a solution that will allow brands to reach audiences according to what type of music they are streaming.