Catalogues vs. the internet

By Guillermo Troncoso · 1 May 2015 · Locked

Catalogues vs. the internet

Catalogues Defy the Digital Age

The humble catalogue has proven to be a surprising survivor in the age of e-commerce. But what does this mean for the future of sales and advertising?

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Summary

Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.

Tags: Advertising, catalogues, Consumers, internet, Marketing, media