Those businesses with Facebook Pages could be seeing less referral traffic and a dwindling post reach thanks to new updates implemented by the social media service.
In a recent Facebook blog entry, Max Eulenstein, Product Manager and Lauren Scissors, User Experience Researcher, described the ramifications of three new updates to Facebook’s News Feed, revealing that those with Pages could be on the raw end of the deal.
The first update will “relax the rules” that prevented users from seeing multiple posts from one source in a row. The idea now is to provide users with more content of the same user if they happen to run out of content on their News Feed.
The second update aims to have more content from a user’s friends list appear on their Feed.
“If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed,” the blog reads.
The third update is the one that may be affecting businesses with Facebook Pages. According to Facebook’s research, users do not enjoy seeing what their friends are liking or commenting on appearing in their Feed. Thus, a new update will be pushing these particular stories further down the News Feed “or not at all.”
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity,” the blog reads.
“In some cases, post reach and referral traffic could potentially decline.”
These new updates follow other Page-affecting moves by Facebook, including a move late last year to introduce new volume and content controls for promotional posts.
