Personal Branding

For many small businesses, it’s only by joining forces that you can achieve economies of scale and have a voice that’s loud enough to be heard over the big guys.

At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.

If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

Blogs are a great way of promoting your business – but only if people see them.

In today’s connected world, brand advocacy is vital – have you got a strategy?

Unlike its analogue cousins, the business card is proving to be harder to shake.

Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.

Winning a business award is a great PR opportunity for your business and can help build your profile and reputation, ultimately leading to even greater business success.

It’s those little things too many people brush aside, but it’s so important to understand how your attitude and body language can affect your everyday business interactions.

The ‘pitch and thrust’ of the business card and handshake is on the decline in favour of a new, more genuine style of meeting and greeting. It’s called netweaving and it takes the ‘work’ out of networking.

Consumers are increasingly basing purchases on first hand brand experiences.

LinkedIn groups are a great way for professionals to network, share information, ask questions and build their profile. There are currently over 1.5 million LinkedIn groups covering a diverse range of topics.

Google has today announced Australia’s most web-savvy towns with its second eTown Awards.