Home featured Advertising | Marketing Digital Digital Advertising | Marketing Don’t change the marketing channel, Facebook still works Loren Webb April 23, 2019 Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend and deliver a healthy return to your bottom line. Impressive focus on SEO, SEM and facebook advertising campaigns for their clients. The business launched in March 2016 and in three years has grown to 40 employees, offices around the world and an expected turnover of $10million this financial year. Is your fear of Facebook’s alleged decline or new algorithms losing you and your client sales? The belief that Facebook is no longer an important marketing channel for businesses is dangerous and those who spend too much time worrying instead of embracing change will suffer. If you think Facebook would risk billions in revenue for the sake of what founder Mark Zuckerberg says will be “more meaningful social interactions”, you need to take a closer look at what the changes will actually entail. By the end of 2018, Facebook’s annual revenue was US$55.8 billion, up from $40.6 billion in 2017, largely driven by earnings from digital advertising. When Zuckerberg signalled the change, it was not to put this revenue in jeopardy but to