Once an indispensable element of business networking, the business card may eventually head the same way as phone books and printed invitations.
However unlike its analogue cousins, the business card is proving to be harder to shake.
A survey conducted by crowdsourcing website DesignCrowd found that of 1,000 Australian businesses, over 80 per cent still hand out business cards at network events, meetings and conferences.
Of those who receive business cards, it was found that 70 per cent enter the details into their smartphone, or store the card in a rolodex.
While the card itself has proven to be a business stalwart, what’s being printed on the cards has changed markedly.
Founder and CEO of DesignCrowd Alec Lynch commented that the way people use business cards is changing.
“The design is evolving rapidly, business cards no longer just have your job title, phone number, address and email. More are including their website, Twitter handle and even QR code,” Lynch said.
“A business card should express what your company does and make it as easy for people to reach you – this is why more and more businesses are getting custom business card designs,” he added.
