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Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
Your Friday Entrepreneur Fix this week features Emma Isaacs, the owner of the country’s most loved and successful networking businesses, Business Chicks.
Fairfax will launch its new social media platform, Connect Pink, in June in the hopes of connecting women in regional Australia. The question is, will users be willing to pay a nominal fee to join this new social network?
After a year of phenomenal growth, Australia’s top online retailers are now beginning to embrace mobile commerce, according to the latest Online Business Index (OBI).
You may think Gen Y employees are flighty, but new research reveals many are desperate to stick around. Well, if you provide a few basic incentives.
We all make mistakes. It’s how we handle them that makes the difference between a simple “Oops,” and an epic fail.
Thanks to ever-advancing technologies, businesses are increasingly able to offer their staff flexible working options. Some have even gone as far as to embrace the working from home concept – or ‘teleworking’ as it is becoming known. Here’s a look at how offering employees the opportunity to work from home offers considerable benefits for both parties.
When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business.
A survey of local internet users has given employers reason for concern, with 30 percent reportedly checking Facebook five or more times a day. But a blanket social media ban might not be the right answer for every business.
What you see on the surface is not always what you get, especially when it comes to other businesses. Here’s why doing your due diligence is an important step in a business relationship.
There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.
The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.
If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.
The reference-check is often the final hurdle in a candidate securing a job and has long been a trusted process, but a recent study has found an alarming amount of references provided are actually fabricated.
The Federal Court has upheld the Australian Competition and Consumer Commission’s (ACCC) appeal against Google for publishing advertising material designed to mislead or deceive, and legal experts are urging SMBs to recognise how the case provides clear evidence of their online obligations.
Sales pro Grant Cardone examines the habits of the super-rich, and how to make them your own.
Where to find step-by-step basics and inspiration if you’re after a new gig, switching careers or thinking of starting a business.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
Dynamic Business is excited to be hosting its latest reader event in partnership with Servcorp, featuring a fantastic panel line-up. Learn from Jodie Fox of Shoes of Prey, Valerie Khoo of Sydney Writers’ Centre and digital strategist Cenk Baban.
