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Field guide to hiring Gen Y

You may think Gen Y employees are flighty, but new research reveals many are desperate to stick around. Well, if you provide a few basic incentives.

So-called “Generation Y” (a.k.a. “the Millennials”) has’t gotten a great deal of love from the media. Called “entitled” and “flighty” before the Great Recession hit, they’re now the subject of much media hand wringing about how early unemployment and monstrous student-loan burdens will affect their long-term prospects. But whatever you may have heard about this cohort—or if you’re part of it!—you’re going to have to hire them. Research last year concluded they’ll make up 75 percent of the workforce by 2025.

So what’s the reality behind Gen Y’s muddled public persona? Are they callous-job hoppers or the economic walking wounded desperate for any job they can get? And whichever it is, how can your business hire and keep the best of them? Employee recognition company Achievers partnered with Experience recently to find out, polling more than 8,000 young people to produce an in-depth picture of how this group is job hunting and what they expect from their employers. Some of the results—which were released Tuesday—may surprise you.

Yup, social media is important, but forget Facebook for HR.

With the recent bombardment of stories about Facebook and recruiting, you’d think the social network was the primary job-hunting destination for Gen Y. Not so, say the Achievers results, which show only 7 percent of young folks look for gigs on the site. Instead, LinkedIn is the place to attract your next Gen-Y hire. Thirty-five percent of young people utilize LinkedIn as their top social media platform when looking for a job, and that number has increased a whopping 700 percent in the last two years.

…to read this article in full, visit leading US small business resource, Inc.