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Five tricks for a killer company blog

When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business.

I started writing blogs six years ago because I was told it would help my business. It didn’t do a thing for my business. I just started writing and expected good things to happen…wasn’t that what I read to do in all of the articles?

In the last few years, however, blogging has been really productive for my business. I have landed a book-publishing contract, speaking engagements, new product customers and consulting clients, tested marketing ideas and gotten great business feedback– all from my blog.

What changed? Along the way, I got some great advice on blogging from social media experts that turned this activity into a real business opportunity. Here are five things I have learned that helped turn blogging into business for me:

1. Who are you writing for? You can’t write for everyone. When I read Seth Godin’s book All Marketers Are Liars,  he talked about the need to write for the edge of the audience rather than down what might be characterized as “vanilla middle.” When I write, I think about specific people. What size of company they have, how old they are, what stage of business development they’re in and what challenges they might be facing. My audience fits into a bandwidth of people. Each blog might be written for a different sliver of that bandwidth, but I try to write in the bandwidth, rather than writing for general business readers.

…to read this article in full, visit leading US small business resource, Inc.

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