How to use evergreen stories to drum up publicity

Summary

There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.

Tags: Blogs, business blogs, Catriona Pollard, Evergreen stories, generating business publicity, Marketing, PR, Public Relations