Growing
Steady cashflow is very important for a small business attempting to grow. So who has it, and how do you get it? The answers will vary considerably depending on a number of factors including the stage of growth, how much funding is required and how well the business is structured. Throughout the business lifecycle: concept, […]
Australian software companies are punching above their weight when it comes to exporting the programs used to run a digital world. Here’s how you can join in. Exports from the software industry are as broad as the sea of binary behind the programs being sold. Advances in technology and globalisation go hand-in-hand, making software one […]
Anyone targeting overseas markets knows how important correct translation of their marketing collateral and company profile is. However, using the services of a translator or interpreter can be tricky. There is nothing worse than using a translator for your overseas campaign and getting your message mixed up. We have all seen examples like these before: […]
With so many stories about the global economic crisis circulating every day, it’s critical for business owners to be able to understand not only what’s happening at home but also around the world. Adopting an international viewpoint will help you, as a business owner, to better understand how the political, economic and social forces in […]
The increase in demand for web-based applications such as social media tools provides an opportunity for niche IT suppliers to lend their expertise to creative agencies looking to realise new revenue from digital projects. Web-based applications like twitter and Facebook are now becoming a boardroom conversation as clients look to embrace social media and integrate […]
Benchmarking has become an organisational catchphrase in recent years, but there is still room for improvement when it comes to doing it properly. So what is benchmarking and how can it help you to implement successful growth strategies within your business?
As large and small retailers alike brace themselves for the impact of the financial downturn, some are finding unexpected success through their internet strategy. In the lead up to Christmas last year, online traffic nearly doubled over the previous year as customers carried out research, sourced suppliers and made purchases online. Traffic to pricing comparison […]
There is one outstanding insight driving the proposition that taking a positive approach to marketing in an economic downturn is an opportunity too good to miss: doing so intelligently will lead to a stronger bottom line, as well as increase the profile and credibility of your brand. Just look at successful brands like Apple’s iPod, […]
Second in our series on ‘The True Cost of Exporting’ is the cost of finance, from working capital to performance bonds and money for growth. Watching interest rates jump and dive in the last 12 months has been an uncomfortable ride for many borrowers, but particularly for exporters who must simultaneously contend with fluctuating exchange […]
Being isolated from the heavily populated eastern states has made WA export ready from the start. With the mining boom taking hold of the state, Western Australia has become hot property for overseas markets. The area of Western Australia is roughly a third of Australia, so it’s fitting that the state also accounts for roughly […]
Mobile coverage across Australia has reached new levels and competition between providers is seeing wireless data costs fall. So, how will business mobility change the way you, and your competitors, get the job done? The mobile landscape in Australia has changed. In place of coverage limited to population centres and painfully slow data transfers, next […]
While bosses across the country are banning their staff from using Facebook and other social networking sites in their lunchbreak, are they losing sight of what could be a potentially beneficial business tool? Business managers today are only too aware of the importance of looking after their customers and gaining their trust. Unfortunately many customer […]
With the digital age revolutionizing the way we communicate with each other, some say that marketing has become more complex. However, whether you run an online or an offline business, the principles remain the same and integrating both online and offline marketing can help your business engage new customers. Marketing is still about reaching your […]
With the global financial crisis affecting struggling businesses now more than ever, it is time for business owners to take back control with a ‘can do’ attitude to focus on how they can make their business a success, rather than agonise over factors beyond their control such as interest rates and the state of their […]
For many promising SMEs, partnering with a private equity firm might be their best shot at reaching their potential. So, what is private equity and what does it mean for your business? Private equity has become a significant presence in the Australian corporate landscape over the past few years as some of Australia’s biggest and […]
Although the headlines have been full of depressing stories of economic doom and gloom at the end of 2008, plenty of Australian SMEs have nevertheless achieved great things in the past year. From an airline to a writer’s centre, we picked our favourite achieving companies, from those with five staff to those with 250. Company: […]
Chile is a relatively new export destination for Australia but an important one with the Chilean market growing and the economy strong. So what does this Latin American country have to offer for Australian exporters? Bordered by the Andes at its east and the Pacific Ocean to the west, Chile is a long, slim country […]
There is a lot of money to be made from promoting and exporting the successes of our Australian sports stars and according to Ian Murray, we’re getting more from our $17 million investment than an Olympic gold medal. I was watching Insiders on the ABC and the issue of how much it cost for Australia […]
It’s boom time in the Top End, but there’s more to the region than mineral resources and red dust. Find out why the Northern Territory is export territory. “The Northern Territory is a net exporter: its exports exceed imports, which is not necessarily the case in other parts of Australia,” says David Knapton, Austrade’s manager […]
He conducted a review of business programs in 1996 and was appointed an Officer of the Order of Australia in 2005, but what does David Mortimer have to do with export policy today? The submissions we put into the Federal Government’s Review of Export Policy and Programs commenced with the words: “Never has broadening and […]
