Tea Dietterich

A fascinating, colourful place with a promising future and considerable potential, yet daunting for many exporters, I’ll give a brief snapshot on Africa and some pointers on doing business there as a basic guide for those who are just starting.

Anyone targeting overseas markets knows how important correct translation of their marketing collateral and company profile is. However, using the services of a translator or interpreter can be tricky. There is nothing worse than using a translator for your overseas campaign and getting your message mixed up. We have all seen examples like these before:… Continue reading Choosing the right translator for your overseas campaign