Retailers beat the recession by harnessing the web

By John Debrincat · 10 February 2009 · Growing

Retailers defy recession with web-savvy strategies

As the financial downturn looms, some retailers are beating the odds by harnessing the power of the internet. But what secrets are they using to drive online sales and stay ahead of the competition?

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Summary

As large and small retailers alike brace themselves for the impact of the financial downturn, some are finding unexpected success through their internet strategy. In the lead up to Christmas last year, online traffic nearly doubled over the previous year as customers carried out research, sourced suppliers and made purchases online. Traffic to pricing comparison […]

Tags: Ecommerce Solutions, Internet Strategy