Tags Digital strategy

Tag: digital strategy

SMEs can use digital tools to grow, they just need to know how

A vast array of digital tools are available for SMEs to connect with their customers and grow their business, however, it can be challenging...

The fourth industrial revolution is here

There has been talk of a fourth industrial revolution for a while now. I believe it is well and truly here. The physical, biological and...

How harnessing digital strategy helped a Melbourne SMB grow 1266% over five years

1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to...

How strategy drives digital transformation

Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new...

Your blog as a business: successful strategies for writing your way to fame and fortune

You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your...

The five biggest business challenges for 2016

There are many challenges facing small businesses and, with the New Year well underway, now is a good time to start addressing these head-on...

Why you shouldn’t be intimidated by the internet

Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled - why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.

What it means to live in the social business age

Social business increases SMB's agility and enables them to get to know customers, be more responsive and scale up quickly by building a strong personable brand. Here's some other ways social's changing the way we do business.

Build your online presence in less than one hour a week

It’s possible to build a powerful online strategy without becoming a slave to your blog, Twitter, Facebook, LinkedIn and YouTube, and you’ll learn how at our upcoming webinar.

Be online start-up smart: Five expert tips

Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...