#Digital Strategy
Digitise or get left behind
Dynamic Business spoke with SAS's Tim Charlesworth on what businesses are doing to win customers.
Digital customer experience: How Australian SMBs can up their game in 2021
For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…
The fourth industrial revolution is here
There has been talk of a fourth industrial revolution for a while now. I believe it is well and truly here. The physical, biological and digital worlds are being brought closer than ever before by new technologies such as the Internet of Things, artificial intelligence, advanced data analytics and mixed reality. In turn, the way […]
How harnessing digital strategy helped a Melbourne SMB grow 1266% over five years
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
How strategy drives digital transformation
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Your blog as a business: successful strategies for writing your way to fame and fortune
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
Why you shouldn’t be intimidated by the internet
Just 15 percent of SMBs have a digital business strategy, despite the fact that over 90 percent of Aussie households are broadband enabled – why is this? One expert thinks the fear factor is holding businesses back from being visible online, and has some sage advice to help lessen their apprehension.
What it means to live in the social business age
Social business increases SMB’s agility and enables them to get to know customers, be more responsive and scale up quickly by building a strong personable brand. Here’s some other ways social’s changing the way we do business.
Build your online presence in less than one hour a week
It’s possible to build a powerful online strategy without becoming a slave to your blog, Twitter, Facebook, LinkedIn and YouTube, and you’ll learn how at our upcoming webinar.
Be online start-up smart: Five expert tips
Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.
Five SEO-boosting tips for SMBs
Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.
Seven ways to drive more online sales
Sadly, many of the best examples of eCommerce can be found outside Australia, so here’s seven expert tips on best practices every business can follow to drive more sales online.
Ten tips for measuring the ROI on your digital strategy
If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.
Ten predictions for the 2012 digital world
The digital world will continue to march forward and change rapidly this year, and businesses that don’t get on board risk being left behind. Here’s what Karson Stinson says you need to know in 2012.
Who said online marketing for small business is over?
Franziska Iseli-Hall blogs about making the most of online marketing. “…the internet can be a very cost effective platform for small businesses to attract clients.”
Blogging a vital ingredient for business
Anna Cairo looks at the five business benefits of blogging. “Blogging is a long term strategy where getting traction takes time. However, the potential opportunities are worthwhile so it is essential that business consider it.”
Local retailers waking up to e-commerce opportunities
PayPal says new estimates show e-commerce will account for $37.7 billion worth of spending by 2013, as retailers begin to wake up to opportunities presented by the internet and invest more in online strategies.