Tags Digital marketing

Tag: Digital marketing

Why direct response marketing is lockdown’s unlikely success story

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before,...

A killer social media strategy is all about keeping up with trends

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These...

Brotherly ties bringing out the best in business: An entrepreneur pair

Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller There’s something intriguing about successful sibling duos....

Rapidly growing digital marketing agency named IT king by small business community  

Melbourne-based digital marketing agency King Kong has been named Australia’s Best IT Small Business at the 2018 Small Business Champions Awards, besting 16 other...

Applications now open for funding to help small business pursue digital opportunities

Specialist advisers can now apply for grants from the Federal Government to help small business employers in metropolitan and regional areas take advantage of...

Don’t let your business underestimate Amazon – they have a secret weapon (and so can you)

Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see...

What King Kong’s founder is doing to outpace other digital agencies in the race for growth

Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put...

Why user-generated content is now king

In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a...

Marketo collaborating with Google Cloud

Global marketing software and solutions provider Marketo has entered into a multi-year collaboration with Google Cloud to scale Marketo's infrastructure in the public cloud...

A ‘Spielbergian’ website is no sales guarantee

Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online....

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...