#Digital Marketing
Why digital marketing is a business essential in 2022
Dynamic Business spoke with Rocket Co-Founder and CEO James Lawrence about the significance of digital marketing and strategies in 2022.
Content strategy & marketing plan: 4 best practices for creating content that your audience will read
A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.
Video is capturing attention in the digital market – here’s how!
The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.
Why direct response marketing is lockdown’s unlikely success story
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Brotherly ties bringing out the best in business: An entrepreneur pair
Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller There’s something intriguing about successful sibling duos. Think Serena and Venus, Chris and Liam Hemsworth, Ben and Casey Affleck – the list goes on. How is it that there is so much talent in one family? It […]
Rapidly growing digital marketing agency named IT king by small business community
Melbourne-based digital marketing agency King Kong has been named Australia’s Best IT Small Business at the 2018 Small Business Champions Awards, besting 16 other finalists. King Kong founder and CEO Sabri Suby described the award as another huge win for his four year-old company, which just six months ago was crowned Australia’s fastest-growing digital […]
Applications now open for funding to help small business pursue digital opportunities
Specialist advisers can now apply for grants from the Federal Government to help small business employers in metropolitan and regional areas take advantage of digital opportunities. As part of its Australian Small Business Advisory Services (ASBAS) program, the Federal Government will invest up to $18.02million over three years on the provision of low cost, high […]
Don’t let your business underestimate Amazon – they have a secret weapon (and so can you)
Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because […]
What King Kong’s founder is doing to outpace other digital agencies in the race for growth
Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]
Why user-generated content is now king
In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For […]
Marketo collaborating with Google Cloud
Global marketing software and solutions provider Marketo has entered into a multi-year collaboration with Google Cloud to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers. The companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so […]
A ‘Spielbergian’ website is no sales guarantee
Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks […]
How to make your side-hustle a success story
For many Australians, our passions go well beyond our day jobs – and turning them into viable business ventures has never been easier. Last year, my company’s research found that 1 in 4 small business owners started their venture as a side project while being employed elsewhere. And research commissioned by the NBN revealed that […]
By prioritising professional development for marketers, SMBs can gain a competitive edge
As a champion for professional education, the findings in the recent Salmat Mid-tier Marketing Index (SMMI) really caught my attention. Marketers in the mid-tier sector say that the top two things they would do if they had more time and money would be building more marketing skills and knowledge across their organisation, and building their […]
Marketing tech start-up Sinorbis raises $2.3m to help businesses engage Chinese consumers
Pre-Series-A technology start-up Sinorbis, which assists Australian companies and marketing agencies to engage Chinese digital customers, has closed an oversubscribed $2.3 million bridging round, bringing its total capital raise to $3.9 m to date. In a press release announcing the raise, co-founder and CEO Nicholas Chu explained that Australian companies have ‘traditionally struggled’ to market […]
Going out on an a high, making a global play: Nick Bell on WME Group’s sale and what’s next
Having sold WME Group for $39 million, this week, serial entrepreneur Nick Bell caught up with Dynamic Business to discuss why it was time to leave the digital marketing agency he founded in 2008, the lessons he learned at its helm, and what he’ll do next. DB: How did the sale to Melbourne IT come […]
Nick Bell to exit WME Group following the agency’s sale to Melbourne IT for $39 million
Serial entrepreneur Nick Bell has sold leading digital marketing agency, WME Group, to Melbourne IT for $39 million. Bell, who was included in last year’s BRW Young Rich List, founded WME Group from his bedroom in 2008, using his ‘last $400’. Rapid growth has seen the end-to-end digital marketing solutions provider place in the Deloitte […]
Digital marketing for plate-spinning start-ups
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
Knockout Email Marketing: which Software Packs the Most Punch for small businesses?
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
What are the most relevant and useful social media channel for small Creative Businesses?
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Are you making the most of the small screen?
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
Five digital marketing trends start-ups and other small businesses can embrace in 2017
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
Initiative offers NFPs a hand with digital
A Sydney-based digital marketing agency is giving not-for-profit organisations with limited digital know-how an opportunity to have their campaigns managed at no cost. The #GivingBackToCommunity initiative was launched by Octos in January, this year. According to the agency’s founder and CEO, Nital Shah, NFPs, including Breast Cancer Network Australia, Cure Brain Cancer Foundation, Optometry Giving […]
What a 90s advert reveals about business today
A full-page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into […]