Tomorrow is Melbourne Cup Day here in Australia, and it’s a big deal. The entire nation stops what it’s doing for four minutes to watch this great race, and businesses begin leveraging off this event weeks in advance. So what can organisations learn from the Cup? Here are 5 key lessons.
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.
Sometimes inspiration can come from the most unexpected of places, as Franziska Iseli-Hall found on her travels through Mongolia. Here, she shares some of the business lessons she took away from her time with the nomadic people of the region.
For many people, running a business isn’t just about making money, it’s about creating an opportunity to make a difference to other people’s lives. Here are some ideas for how to get your business involved in some philanthropic causes.
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
Just like the weather, businesses go through spells of good and bad conditions, but there are a few simple ways you can protect your business from the peaks and troughs.
