#Online Marketing
Australian Millennials love bagging discounts: Paypal report
A report by PayPal reveals that while young Australians are getting smarter in saving dollars, they are also overspending during sales season
How to run a successful content marketing campaign
Over the last few months, there has been a noticeable shift in the online marketing campaigns of most businesses toward incorporating content marketing strategies. This is a direct result of the advisory from the search engine giants, particularly Google, to focus on providing the ultimate User Experience to end users by emphasizing fresh, relevant and […]
How to run a successful online business
If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
Yahoo7 unveils in-feed advertising solution
Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.
QR code mobile coupons: worth it?
QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.
Old school vs new digital marketing
It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?
What to consider before investing in your online business
In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.
Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
3 ways technology can save your business money
It’s exhausting and, quite frankly, impossible to be across every technological development but it’s important to keep your finger on the pulse. If nothing else it could save your business a lot of money.
What does marketing automation software do?
Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.
5 easy tips for maintaining a great website
During the current economic climate, small businesses need to be able to communicate their brand values and unique selling points successfully, and an engaging and easy-to-use website is key this.
The benefits of online marketing for franchise businesses
Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.
10 frequently asked questions about Twitter
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. With 175 million Tweets being sent every day, and 11 new accounts being created every second, Twitter is increasingly becoming a necessary part of every marketer’s armoury.
How social media is changing the business landscape
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
Pinterest introduces business accounts
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
The unlikely business with 50,000 YouTube views
Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
How to use online to reacher a bigger audience
Calan Stanley first established his graphic design and print business, PrintTogether, 12 years ago in London. Four years later when he moved back home to Australia, Stanley made the strategic decision to launch the business here online – and is now reaping the rewards as a result of some savvy online marketing.
7 deadly social media sins to avoid
When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
4 traditional marketing tactics for the digital world
While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.
How to raise some Pinterest in your business
Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.
6 bad SEO tactics that hurt your search ranking
A lot has happened with search engines over the last six months. New features have been added, algorithms have been updated and many high ranking websites have been banished into obscurity. Here’s why your website’s organic traffic may taken a dive or why it might take a hit in the near future.
Make friends with Edgerank to improve Facebook engagement
Just like Google search, Facebook has its own algorithm – called Edgerank – that decides how many people will see posts from your Facebook Page. Understanding and embracing Edgerank is the key to improving your Facebook engagement levels.
The four-step recipe to social media success
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
What it means to live in the social business age
Social business increases SMB’s agility and enables them to get to know customers, be more responsive and scale up quickly by building a strong personable brand. Here’s some other ways social’s changing the way we do business.