#Business Websites
Cloud-savvy SMEs more likely to see revenue rise
Small to medium-sized business operators who embrace cloud computing and business websites were twice as likely to enjoy rising revenue than others in the past 12 months, according to MYOB.
The changing face of web design
When was the last time you looked at your website? If it’s been a few years since you had your site designed, chances are it is well passed its use by date.
7 strategies to build the perfect website
Step 1: Don’t do it yourself. Go to a great Web design firm, and then follow these tips to make sure it’s a happy collaboration.
5 easy tips for maintaining a great website
During the current economic climate, small businesses need to be able to communicate their brand values and unique selling points successfully, and an engaging and easy-to-use website is key this.
You can rank higher without tricking Google
You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
Optimise your site without SEO
The key to search ranking success is creating high-quality content that people want to share.
Decoding common SEO jargon
SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.
The key to excellent visual marketing materials
Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.
5 ways to beat your competitors at SEO
Be persistent in crafting new content for your own site and keeping tabs on competitors’ SEO activities.
6 web design trends to keep an eye on
Web design is a dynamic thing. Every year, blogs and articles across the internet make predictions about up-and-coming design trends. The ones that stick, result in a wave of stunning website layouts that engage users in new and exciting ways. Here are the 6 trends you need to keep an eye out for.
4 essential WordPress plugins for business blogs
Add these plugins to help boost your traffic, more effectively moderate comments, and more.
Secrets to better (and cheaper) online marketing
Hubspot founder Brian Halligan says you can quintuple your website’s traffic – without spending a ton on Google ads and email marketing. Here’s how.
Your website’s most important page
Chances are, one of the most-visited pages on your website is probably also your weakest. Here are eight ways to fix it.
What you need to know about using Google’s webmaster tools
An outline of the most important factors to analyse in order to optimise your website’s performance.
How to build a solid multichannel business
When avid scuba diver Mike Davey bought the Jetty Dive Centre business in 1996, he was hoping simply to explore his hobby while servicing fellow divers with high-quality products. In reality though, he’s managed to build a successful multichannel business – this is how he did it.
Website crashing? 5 things to do now
GoDaddy went down earlier this week, taking many small business’ sites with it. Here’s what to do if you’re ever in those shoes.
3 post-penguin SEO tips for cleaning up backlinks
Avoid search engine penalties by following these simple tips.
88 percent of businesses miss the mobile opportunity
Australians are one of the world’s highest adopters of smartphones, with a recent Google survey showing over 50 percent have upgraded. The rate of growth outpaces even USA and European consumers.
How to turn web visitors into paying customers
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.
6 bad SEO tactics that hurt your search ranking
A lot has happened with search engines over the last six months. New features have been added, algorithms have been updated and many high ranking websites have been banished into obscurity. Here’s why your website’s organic traffic may taken a dive or why it might take a hit in the near future.
Online business activity in significant decline
Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.
Five things you need to know when hiring an SEO consultant
Take a critical look at an agency’s track record, promised results and, of course, costs.
The marketing benefits of a mobile optimised website
If a potential customer typed your web address into their smartphone or tablet, do you know how your site would appear? Too many people don’t, which makes for a lot of poorly optimised websites. Here’s how to ensure your site is made for viewing on a screen of any size.
Twitter tips to boost your website’s SEO
There are ‘knowns’ and ‘unknowns’ when it comes to the way search engines work, but a factor that definitely sits in the ‘known’ category is that social sharing is very important for your SEO. Use these tips to get the best results for your SEO activities using Twitter.