#Blogs
What skill is most essential for a web developer?
Most people have a general idea of what it takes to be a web developer, but which skill is most essential to the profession? The answer might surprise you.
Food blog becomes big business
The naysayers label blogs the graffiti of the Internet – a way to indulge in discussions about our pet passions or hobbies.
How to evaluate your employees
Evaluating employees and paying them what they deserve is one of the most crucial decisions a manager has to make, and is an important part of effectively managing a business.
How innovation friendly is your business governance?
Governance is the framework of rules and practices that governs your business, and how it operates day-to-day.
How to ensure a good candidate experience
When it comes to recruiting new staff for your business, it is becoming increasingly important to ensure your candidates have a positive experience throughout the process.
How to manage the relationship between business and blogger
Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.
5 tips for business blogging
Blogs can raise the profile of your business, improve the search engine visibility of your business website and draw in potential customers. Here are some key tips for successful blogging.
Will staff stick by you through the good times?
Oprah Winfrey coined the phrase What I know for sure. Well, what I know for sure after working in recruitment for 17+ years, is that employees vote with their feet when economies improve after a rough patch.
The no. 1 productivity killer
What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?
Get the most out of your marketing strategy
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
How to get noticed in the blogosphere
Not sure how to get your business blog noticed? Here are some great tips from one of our popular stories in August.
4 ways to organise new ideas and drive innovation
Your company’s next great idea could come employees, customers, even strangers. With so much input, some ideas can get lost in the shuffle. Here, four ways to keep them top of mind.
Build your blog traffic: 12 rules
Learn what it takes to build up your blog readership from a master blogger with over a million hits each month.
10 census statistics that can help with B2B marketing
The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.
3 steps to building a brand from the ground up
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
The secret to attracting the right employees
Talented employees are increasing in demand, and competition can be fierce to attract the best candidates. How do you go about attracting the most talented employees to your business? Here are 5 ideas.
Can a sales promotion make a difference?
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
The changing supply and demand for jobs
Demand for skilled labour across all of Australia’s primary professional occupations has increased, showing the first signs of an across the board positive movement in 12 months.
Top tips for finding your niche
Finding and building a niche – a special area of demand for a product or service – could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.
You’re not too small to worry about HR
Attracting and retaining the best talent is vital for businesses of all sizes, and ensuring you are up to date with employment legislation is a necessity for all business owners.
The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
The secret to better time management
The secret to better time management is more simple than you ever imagined – we can’t manage our time as we all have the same number of hours in a day. What we can do is manage ourselves within the time. Now, here are some ideas for how to make better use of the hours available to you.
Beware the self-proclaimed expert
If someone is proclaiming they are an expert in their field, more often than not, they’re telling fibs. Here’s a look at the kind of specialists you can put your trust in, and spend your dollars on.
Combat showrooming and build loyalty by stealth
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…