#Small Business Marketing
Video is capturing attention in the digital market – here’s how!
The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.
Local marketing: Online tips for small business owners
Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to […]
How to make your marketing consistent
Marketing should be a key focus for business owners, but it’s often an afterthought.
What can a $50,000 marketing boost offer your business?
Getting a marketing breakthrough can be a business-changing exercise and Dynamic Business and Strategy and Action are offering one lucky reader a $50,000 Marketing Breakthrough prize.
Get the most out of your marketing strategy
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
Why Christmas isn’t the time to slow down
For many SMBs, Christmas is the time to put the business and the marketing of the business on hiatus. But in reality, slowing down the natural momentum of the markets, simply because it’s the holiday season, is a very dangerous attitude.
How proactive marketing trumps advertising
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
6 do’s and don’ts of content marketing
Think having a bold, eye-catching homepage is enough? Think again. Outbrain’s CEO shares his best strategies for attracting quality visitors to your site – and keeping them engaged.
The pros and cons of celebrity endorsements
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
Why it pays to invest in video
Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.
What it takes to be a sales visionary
Brilliance in sales and marketing is the lifeblood of small business, yet many owners lose sight of their vision in the day-to-day multi-tasking that managing a business demands. Use these tips to re-energise your passion for sales and marketing, and get back on track to becoming a visionary.
10 ways to market your business for under $500
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.
Don’t forget ‘positioning’ in your marketing
A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.
4 traditional marketing tactics for the digital world
While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.
How to create great content for your website
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
The rise of media relations in the marketing mix
Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.
Big brand results with small business budgets
Use these three marketing principles that the world’s most successful brands have incorporated into their strategies to win over customers.
Five tips to help your marketing messages sing
Here’s how to clear out the jargon and communicate clearly about your business.
The 10 commandments of small business PR
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
How to write a killer media release
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
Why you can’t neglect existing customers
It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.
How to write a killer marketing plan
Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.
Five industries where offline marketing still works
With all the talk of online and inbound marketing, it can be easy to forget that many offline and more traditional tools are still available for the marketing of your business. Here are five sectors in which offline marketing still delivers tangible results.
How to send the right message to customers
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.