Tags Business blogs

Tag: business blogs

How to use blogging to boost SEO

Blogging is a great way to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue.

How to evaluate your employees

Evaluating employees and paying them what they deserve is one of the most crucial decisions a manager has to make, and is an important part of effectively managing a business.

How to ensure a good candidate experience

When it comes to recruiting new staff for your business, it is becoming increasingly important to ensure your candidates have a positive experience throughout the process.

How to manage the relationship between business and blogger

Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.

Will staff stick by you through the good times?

Oprah Winfrey coined the phrase What I know for sure. Well, what I know for sure after working in recruitment for 17+ years, is that employees vote with their feet when economies improve after a rough patch.

The no. 1 productivity killer

What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?

Get the most out of your marketing strategy

When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.

10 census statistics that can help with B2B marketing

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

3 steps to building a brand from the ground up

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the 'who'.

The secret to attracting the right employees

Talented employees are increasing in demand, and competition can be fierce to attract the best candidates. How do you go about attracting the most talented employees to your business? Here are 5 ideas.

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...