Tags Business blogs

Tag: business blogs

How to use blogging to boost SEO

Blogging is a great way to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue.

How to evaluate your employees

Evaluating employees and paying them what they deserve is one of the most crucial decisions a manager has to make, and is an important part of effectively managing a business.

How to ensure a good candidate experience

When it comes to recruiting new staff for your business, it is becoming increasingly important to ensure your candidates have a positive experience throughout the process.

How to manage the relationship between business and blogger

Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.

Will staff stick by you through the good times?

Oprah Winfrey coined the phrase What I know for sure. Well, what I know for sure after working in recruitment for 17+ years, is that employees vote with their feet when economies improve after a rough patch.

The no. 1 productivity killer

What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?

Get the most out of your marketing strategy

When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.

10 census statistics that can help with B2B marketing

The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.

3 steps to building a brand from the ground up

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the 'who'.

The secret to attracting the right employees

Talented employees are increasing in demand, and competition can be fierce to attract the best candidates. How do you go about attracting the most talented employees to your business? Here are 5 ideas.

‘Young people have been disproportionately affected’: Taj Pabari

Taj Pabari is the CEO of the Australian School of Entrepreneurship (ASE), was named the Australian Young Innovator of the Year in...

Let’s Talk: Success Secrets

Success looks different for each business. There is a huge variety in the business models that we hold up as success stories....

Unfair dismissal claim against Deliveroo may have widespread consequences for the gig economy

A former rider for Deliveroo has taken the food-delivery service to the Fair Work Commission (FWC) in an unfair dismissal case.

Buy now, pay later made easy for SMEs as Zip partners with Visa, Apple, Google

Zip has announced its partnership with Visa, Apple and Google to allow many more small businesses to accept buy now, pay later...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Helping Australian businesses through COVID-19

As we continue to navigate the impacts of the global pandemic, Export Finance Australia is supporting Australian businesses with access to finance.  Without a doubt, new...

‘Innovate or perish’: Martin Duursma

Martin Duursma is a Partner at Main Sequence Ventures. Prior to Main Sequence Ventures, Martin co-founded Datapac Australasia and then went on...

‘We have to be bold and visionary’: Sally-Ann Williams

Sally-Ann Williams is the CEO of Cicada Innovations, one of Australia's leading deep tech incubators. Before joining Cicada, Sally-Ann was an Executive...