#Website Advice
Content strategy & marketing plan: 4 best practices for creating content that your audience will read
A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.
A new Google update is on its way and businesses need to be prepared
There are signs that a new Google algorithm update scheduled for June 2021 is already being rolled out, according to digital marketing provider, Localsearch. The update will affect all websites, and Adam Boote, Director of Digital and Growth at Localsearch is concerned that the fast track will leave small businesses unprepared for the changes. New […]
The changing face of web design
When was the last time you looked at your website? If it’s been a few years since you had your site designed, chances are it is well passed its use by date.
7 strategies to build the perfect website
Step 1: Don’t do it yourself. Go to a great Web design firm, and then follow these tips to make sure it’s a happy collaboration.
5 easy tips for maintaining a great website
During the current economic climate, small businesses need to be able to communicate their brand values and unique selling points successfully, and an engaging and easy-to-use website is key this.
Optimise your site without SEO
The key to search ranking success is creating high-quality content that people want to share.
How to keep an online audience engaged
Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.
5 ways to beat your competitors at SEO
Be persistent in crafting new content for your own site and keeping tabs on competitors’ SEO activities.
6 web design trends to keep an eye on
Web design is a dynamic thing. Every year, blogs and articles across the internet make predictions about up-and-coming design trends. The ones that stick, result in a wave of stunning website layouts that engage users in new and exciting ways. Here are the 6 trends you need to keep an eye out for.
Your website’s most important page
Chances are, one of the most-visited pages on your website is probably also your weakest. Here are eight ways to fix it.
Website crashing? 5 things to do now
GoDaddy went down earlier this week, taking many small business’ sites with it. Here’s what to do if you’re ever in those shoes.
88 percent of businesses miss the mobile opportunity
Australians are one of the world’s highest adopters of smartphones, with a recent Google survey showing over 50 percent have upgraded. The rate of growth outpaces even USA and European consumers.
The marketing benefits of a mobile optimised website
If a potential customer typed your web address into their smartphone or tablet, do you know how your site would appear? Too many people don’t, which makes for a lot of poorly optimised websites. Here’s how to ensure your site is made for viewing on a screen of any size.
Two web metrics every entrepreneur should know
What do visitors really do when they come to your website? These two metrics will tell you.
Nine ways to bump up website traffic
Do you have a website that isn’t attracting an audience? It can be depressing to work hard on a site that no one visits. Fortunately, if you’re willing to put in the work to implement some simple steps, you should have little trouble boosting traffic.
The key to annoyance-free website surveys that get results
No one visits your website for the express purpose of telling you how they think you’re doing. They are there to see what you can offer them, not the other way around.
Writing powerful website copy that turns visitors into customers
Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?
The website strength and vulnerability checklist
The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.