#Search Engine Optimisation
How to actually boost your SEO and Google ranking: Andreas Dzumla
Today on the Dynamic Business Podcast we are excited to bring you an in depth talk on Search Engine Optimisation (SEO) and what you can do to help yourself in those Google rankings. As a small business, it is often hard to compete with the larger players and bigger brands, as it’s impossible to match […]
How to spot a dodgy SEO agency
The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]
Top five tips to get real results for SEO
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Top SEO mistakes your SMB might be making
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
The marketers challenge in 2014
Early this year, ExactTarget published our 2014 State of Marketing report.
Reach your target Facebook audience
With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.
Three ways to boost your SEO
SEO is a confusing subject for many business owners, myself included. Having your website on the first page of search engine results can make a big difference to your business success, but how do you get there?
Budget friendly ways to boost your traffic
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.
5 tips for business blogging
Blogs can raise the profile of your business, improve the search engine visibility of your business website and draw in potential customers. Here are some key tips for successful blogging.
You can rank higher without tricking Google
You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
Optimise your site without SEO
The key to search ranking success is creating high-quality content that people want to share.
Decoding common SEO jargon
SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.
5 ways to beat your competitors at SEO
Be persistent in crafting new content for your own site and keeping tabs on competitors’ SEO activities.
How to use online to reacher a bigger audience
Calan Stanley first established his graphic design and print business, PrintTogether, 12 years ago in London. Four years later when he moved back home to Australia, Stanley made the strategic decision to launch the business here online – and is now reaping the rewards as a result of some savvy online marketing.
A look at the rise of the connected customer
There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?
3 reasons fresh content is essential for traffic
Once a website has been uploaded it can be easy to forget about it, however refreshing online content on a regular basis is vital in maintaining a competitive edge.
3 post-penguin SEO tips for cleaning up backlinks
Avoid search engine penalties by following these simple tips.
Five things you need to know when hiring an SEO consultant
Take a critical look at an agency’s track record, promised results and, of course, costs.
Twitter tips to boost your website’s SEO
There are ‘knowns’ and ‘unknowns’ when it comes to the way search engines work, but a factor that definitely sits in the ‘known’ category is that social sharing is very important for your SEO. Use these tips to get the best results for your SEO activities using Twitter.
Two web metrics every entrepreneur should know
What do visitors really do when they come to your website? These two metrics will tell you.
Five ways to stand out in Google Search
Your online presence is lacking if you are not doing these five things.
Nine ways to bump up website traffic
Do you have a website that isn’t attracting an audience? It can be depressing to work hard on a site that no one visits. Fortunately, if you’re willing to put in the work to implement some simple steps, you should have little trouble boosting traffic.
What Google’s Penguin update means for your website
The Penguin update is one of the largest rolled out by Google and has devastated the rankings of many local SMBs caught using spammy techniques. Here’s a look at the basics of Penguin and what it means for your site.
How to stand out among bigger brands on Google
These three tips can help small businesses develop a strong brand identity and improve their SEO.