#Building A Business Website
How to turn web visitors into paying customers
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.
Three tips for writing compelling website copy
Writing copy for a website is challenging. Should you opt for engaging and clever copy? Or go down the better-ranking SEO copy route? Keep these tips in mind when working on your website’s copy.
Beware the seven fatal website flaws
A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.
Online SMBs performing better than offline counterparts, report finds
Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.
Writing powerful website copy that turns visitors into customers
Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?
Would your website pass a usability test?
Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.
Does your online business rely on too many outsiders?
In the web’s early days, you hosted a site and all its applications on your own infrastructure, which you fully controlled. Today’s online businesses are increasingly comprised of several outside sources that your company depends on 24/7 – and just one poor performer can cause an entire application to slow down.
Be online start-up smart: Five expert tips
Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.
The serial web entrepreneur determined to get local businesses online
The entrepreneur behind the widly-successful Stayz site has turned his attention to SMBs, launching a start-up to help business owners create a professional and easy to manage and market website.
Technology – helping the small get bigger
The online world continues to change dramatically and small and medium-sized businesses are primed to take advantage of what’s available.