Tags Building a business website

Tag: building a business website

How to turn web visitors into paying customers

If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.

Three tips for writing compelling website copy

Writing copy for a website is challenging. Should you opt for engaging and clever copy? Or go down the better-ranking SEO copy route? Keep these tips in mind when working on your website's copy.

Beware the seven fatal website flaws

A company’s website is vital in generating new business, but many are failing to make the most of their online space. Here are seven common website mistakes that may be letting down your business.

Online SMBs performing better than offline counterparts, report finds

Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.

Writing powerful website copy that turns visitors into customers

Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?

Would your website pass a usability test?

Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.

Does your online business rely on too many outsiders?

In the web’s early days, you hosted a site and all its applications on your own infrastructure, which you fully controlled. Today’s online businesses are increasingly comprised of several outside sources that your company depends on 24/7 - and just one poor performer can cause an entire application to slow down.

Be online start-up smart: Five expert tips

Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.

The serial web entrepreneur determined to get local businesses online

The entrepreneur behind the widly-successful Stayz site has turned his attention to SMBs, launching a start-up to help business owners create a professional and easy to manage and market website.

Technology – helping the small get bigger

The online world continues to change dramatically and small and medium-sized businesses are primed to take advantage of what’s available.

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...